|Published Online: March 1, 2016||$US5.00|
This paper suggests that different types of sponsorship, such as government subsidy and corporate sponsorships, affect the exhibition content of art museums in different ways. This paper selected eighteen art museums, including both private art museums and public art museums, and examined their financial reports and exhibition content from 2007 to 2009. Based on the correlative analysis, this study tried to discover the relationship between the proportion of government subsidy to total income and exhibition content (which was coded into innovative-oriented exhibits and government-oriented exhibits). The final results showed that an increase in government subsidy led to a decrease in innovative-oriented exhibits; those two variables were negatively correlated. However, the results were not able to prove that an increase in government subsidy directly led to an increase in governmental-oriented exhibits; other factors influenced exhibit content as well.
|Keywords:||Sponsorship, Chinese Art Museums, Exhibition Content|
The International Journal of Social, Political and Community Agendas in the Arts, Volume 11, Issue 1, March, 2016, pp.33-49. Article: Print (Spiral Bound). Published Online: March 1, 2016 (Article: Electronic (PDF File; 772.993KB)).
Doctoral Candidate, Art School, Peking University, Beijing, China